Jonas Forsman grew up in Småland, a region in southern Sweden famous for furniture production. He studied industrial design engineering in Gothenburg where he now has his studio. From early age he learned to save on resources by using as little as possible and make the most out of it. This has become a guideline for him as a designer. He starts from the function and sees if he can solve it in a new way, often by using different materials or new mechanical solutions. Then he cuts away all things not necessary and let the function speak for itself.