Roberto Lazzeroni was born in Pisa, the town where he has chosen to live and to work. His professional training is the result of studies - Art and Architecture in Florence. From the beginning ha has always shown an interest both in the phenomena of the world of conceptual art and the ones of radical design. In the early 80’s he started to be interested in industrial and interior design, a specialization which he defines as “fundamental” for the following approach to the world of the “industrial product”. A fine connoisseur of the history of design and its related signs, he is very skillful to put daily into practice this knowledge.