Supervised during her graduation thesis by the entrepreneur and architect Carlotta De Bevilacqua – current Vice President of Artemide S.p.A. – Sara Moroni obtained her “Laura Magistrale in Disegno Industriale del Prodotto” (Masters Degree in Product Industrial Design) with a specialization in lighting at the Politecnico in Milano in 2006.
After graduating, she gained experience as a project manager and as a freelancer gathering skills that lead her to approach design with a multidisciplinary approach: the only lever that can give birth to new ideas and create innovative
projects. She set up his very own studio in 2015 with the intention of devoting herself to design and strategic consultancy in different fields: product, furniture, interior, exhibit, lighting, and communication. Nowadays she cooperates with well-known manufacturers and with esteemed design studios offering design, technical, strategic, supervision, and coordination consultancy.
According to Silvia design is a project and not styling, ingenuity, and not pure creativity.