Joan Gaspar, born in 1966, studied Industrial Design at the School of Arts and Crafts of Barcelona. In 1996 he started working closely with Marset Iluminación in designing new products, until becoming a creative director of the firm. \”What makes a product good or not so good, depends on the designer and in great part on the firm that produces it and, above all, on how it produces it, how it launches it into the market, how it communicates it, and how it promotes it. Among all of these \’how\’, I would stand out the \’how it produces it\’. Technical solutions and the materials that are used determine the image and functionality of the product, there lies its success or its failure,\” states Joan Gaspar.