Nicholai Wiig Hansen has had his own design studio since he was 26 years old. When Nicholai designs he uses himself as the target group. Proportions are extremely important in his work and details are not added from a decoration perspective but only if they serve some kind of purpose. He is inspired by everything that surrounds him and especially art, food, nature, and machinery. When Nicholai Wiig Hansen designs a new product, he always thinks the product to end in his head before sketching a single drawing. Everything from production to form and all the way to the end-user perspective.